The Battery Factory (TBF) is a cultural reactor, bringing professionals from arts and business together with those just entering these fields of endeavor. Artists, performers, directors and producers mingle with real estate developers, urban planners, entrepreneurs, business leaders and community stakeholders to power the growth of Greater Milwaukee as a lifestyle destination.
Creative cultural assets are the batteries which spark the engines of business and community development. Milwaukee is rich in arts education, and TBF seeks to help the graduates of these programs, including BFA and MFA programs at UW-M or MIAD (for example), decide to stay in our community post-graduation. Through production and presentation, advocacy, fiscal sponsorship, audience and venue development, Battery Factory will power new arts opportunities and strive to better integrate the performing arts into all communities.
Why “The Battery Factory”?
Early formative discussions and planning for The Battery Factory took place in the UW-M Peck School of the Arts facility at Kenilworth Square East. The Battery Factory’s foundation legend holds that the building was once a GM battery factory. As the purpose of this organization is to spark new works of art, and new ways of working in the arts in Greater Milwaukee, the name seemed a natural fit: The battery starts the engine and ignites the fuel.